The Phillips DNA Project News

Genealogy giants: Lessons from the quiet digital disruptors

Key takeaways

  • The genealogy industry has grown from an elite paper-based profession into a data-driven technologically advanced group of businesses.
  • By digitising documents, and embracing digital concepts such as cloud, AI and crowdsourcing, they’ve kept abreast of customer need while also driving innovation.
  • The history of these companies show how embracing digital disruption intelligently can lead straight to the benefits of transformation.

Click here to read the entire story at digitalpulse.



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